An Agency born out of E-commerce Success
Founders Peter Howarth and Mark Callaghan started in e-commerce in 2004, with a then fledgling online retail business. Running all of the digital marketing and development work in-house, the business grew into a £25M global e-commerce success delivering food and drink globally in 140 Countries.
One of the tipping points in that growth journey was digital marketing, specifically Google Ads. This supercharged growth, scaling up the reach and converting new customers at a profitable CPA (Cost per Acquisition). Mike Walker joined the Company's in-house marketing team as a PPC Specialist.
Running a combination of Google Shopping, Dynamic Search Ads, Re-marketing and other campaigns the in-house team developed Machine Learning technology to enhance returns further. This culminated in monthly spends of up to £100k, at a 7-8 times return on Ad spends. An incredible success.