We live and breathe everything PPC. Paid Search is our primary focus, we do one thing and one thing very well. This translates to a competitive advantage when selecting us ahead of Agencies who might be a jack of all trades, and master of none.
For E-commerce in particular, in most cases Paid Search is the first best place to spend your marketing budget. This is because it will generally deliver a higher ROAS than other digital marketing channels.
The reason for that is PPC tends to be low funnel and high intent search. Put simply, customers searching for a specific item are likely doing so because they have a high intent to purchase. So you should make sure you are highly visible for those searches. A Pound is better spent here, than on other advertising.
OutSearch is a certified Google Partner, which means we meet a higher standard of qualifications, performance and total spend.PPC Blog