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Google Ad Grants for UK Charities

If you’re a Charity or Not-for-Profit organisation and you want to increase visibility, donations, attract volunteers or just get your message out to the public, Google Ad Grants can make a dramatic difference to your Charity or NFPO, when implemented correctly.

You may have previously heard of Google Ad Grants, but aren’t sure how the implementation set up works, or even what the benefits are?

Don’t worry if you haven’t heard of Ad Grants before, we’re going to let you know exactly what it is, the biggest benefits of using Ad Grants for your Charity or Not-for-Profit organisation and how you can get your own Ad Grants account.



First things first, what are Google Ad Grants?

To put it simply, Google Ad Grants are a free service provided by Google that allows Charities and Non-profit organisations a free advertising spend worth £8,000 within Google Ads (previously Google AdWords)..

As with most grant services, there are restrictions on who can apply and specific procedures that need to be followed to become eligible. If you want to find out if you’re eligible, send us a message and one of Ad Grants Specialists will get back to you.



What are the biggest benefits of Google Ad Grants?

Google will give you £8,000 free advertising spend every month. Need we say more? This is a huge amount of advertising spend and can drive 1000’s of new relevant users to your website each month. If you’re not using this free advertising spend by Google, then you’re missing out.

Google Ad Grants gives you the ability to appear in Google for keywords your target audience is searching for online. For example, ’Volunteer work in London to support women’s rights’. The benefits of reaching your target audience online is huge and should never be over looked. Your target audience always performs research before making a decision and most of the time this research is done on online, so it is more vital than ever before to throw yourself into the mix.

You have complete control over your campaigns, keywords and ad copies. Why is this so important? Well, let’s say you’re a charity working with homeless people in the UK. You decide that your main focus for the first 3 months of the year is to increase donations, and then when it comes to Christmas time, your main focus switches to Volunteer work. This is where Google gives you the ability to prioritise advertising spend based on your own specific individual needs. With Google Ad Grants, you’re the one in control.



How Can I get Google Ad Grants?

If you’re interested in Google Ad Grants for your Charity or NFPO then you’re in the right place, we specialise within the Charity and Non-Profit sector.

At Outsearch we offer a free audit by one of our PPC Ad Grants Specialists. If you just want to find out a little bit more about how Google Ad Grants can help you, send us a message and we can schedule a free call to answer any of your questions.



Why choose Outsearch?

Here at Outsearch, we specialise within the Charity and Non-Profit sector, creating successful, effective and profitable campaigns for our clients. We’ve helped lots of different charities and not-for-profit organisations to take their marketing to the next level with Google Ad Grants.



Case Study: Human Trafficking Charity within Bristol

Over 1000 new website visitors within it’s first month of signing up for Google Ad Grants.

19 different goal completions ranging from training courses, donations and volunteer work.



Case Study: Not-for-Profit Organisation within Somerset

Over 1300 new website visitors within it’s first month of signing up for Google Ad Grants.

252 different goal completions ranging from ticket bookings, enquires and private wedding venue hire.